QuoCalm Campaign

QuoCalm flips the script on social anxiety—literally. It’s an anagram of "Quokka Calm," blending the quokka’s joyful charm with a sense of serenity.

(Company)
(Client)
Monash University
(Year)
2024
(Services)
Branding

Social Anxiety

Campaign

'QuoCalm' combines a board game, cards, a website, posters, and stickers—all designed to foster self-awareness and connection in social spaces.

Within this duality, QuoCalm shows that overcoming social anxiety isn’t about perfection; it’s about rearranging your approach, finding calm in the chaos, and thriving in your own way. There are various products in this campaign.

Firstly, the DRK Cards are your conversation starters for conquering social anxiety. Each card offers thought-provoking prompts that spark meaningful discussions and instill awareness of social anxiety. Housed in sleek, calming packaging, the DRK Cards are designed to be portable and approachable—a step to breaking the silence.

QuoQuest takes the thoughtful prompts of the DRK Cards to the next level. As an extension of the cards, the game combines strategy, interaction, and personal growth into a fun, social experience. Whether playing solo or with friends, each challenge and prompt helps you practice real-world social skills, breaking down the barriers of social anxiety one move at a time.

The QuoCalm website is your go-to hub for navigating social anxiety. It’s designed to help you play, connect, and grow at your own pace. Featuring self assessment quizzes, events with like- minded individuals, and a hub to get the other QuoCalm products.

The posters gently prompt viewers to join a space where they can connect, share experiences, and play QuoQuest. They serve as a call to action for the campaign.

Finally the stickers are small but powerful reminders that you’ve got this. They are perfect for adding a touch of encouragement to your everyday life—on your laptop, water bottle, or wherever you need a confidence boost.